corporate culture

Authenticity Through Storytelling

How do customers, employees, and the market know if a company’s commitment to a higher purpose or a conscious culture is real?  A few weeks ago, our article, Is the Purpose Movement a Fad, discussed the risk of pasting higher purpose language on marketing collateral simply to appease a growing demographic of consumers who are [...]

By | 2018-07-26T11:51:18+00:00 July 26th, 2018|0 Comments

The Core Value and Culture Gap

©️ Rule No 1. Inc. Used with Permission About the Show On this CEO Exclusive host Soyini Coke revisits a conversation about culture and core values. Listen in as she talks about the gap between the values that are espoused by management and what the actual culture is. Mentioned in this Episode Dana [...]

By | 2018-07-16T15:21:39+00:00 July 17th, 2018|Comments Off on The Core Value and Culture Gap

Is Your Company True to its Values?

How true is your company to its stated core values or desired culture?  I assert that in every company there’s a gap. Despite any CEO’s most concerted and heartfelt efforts, there’s some difference between your highest aspirations for what you want your company to be, for your employee behavior, for your own leadership—and the sometimes [...]

By | 2018-07-12T09:43:21+00:00 May 10th, 2018|0 Comments

Elevating Humanity Through Business

There is a trend happening in office buildings around the world, a revolution jumpstarted by John Mackey and Raj Sisodia and their book Conscious Capitalism. Hoping to build a more cooperative, humane, and positive future, they believe that businesses should focus on a higher purpose, as well as making money; that they should focus on [...]

By | 2018-07-16T06:10:44+00:00 April 12th, 2018|0 Comments