Blog 2017-10-03T14:50:17+00:00


Do Good Work Feature
By admin / December 14, 2017

Be Creative, Do Good and Profit

It's as inevitable as death and taxes. In good times, when the economy is booming, experts warn that another downturn...

Read More
Goliath Feature
By admin / December 7, 2017

Shipping Wars – David vs. Goliath

They're the names we know, the companies we've come to trust and rely on. They've also become giants in the...

Read More
Daily Zen Feature
By admin / November 30, 2017

Daily Zen Boosts Productivity

The alarm goes off, and we’re off to the races. Traffic—ugh.  An appointment book full of obligations. An inbox overloaded...

Read More
By admin / November 22, 2017

Keep Calm and Handle the Media

In a recent survey, people were asked what they feared the most. After two obvious responses (their own death and...

Read More
Principles first feature
By admin / November 16, 2017

Principles First, then Metrics

Numbers, numbers everywhere--from your favorite sport to your social media account. Analytics and the collection of data have turned even...

Read More
King of Pops Feature
By admin / November 9, 2017

Deck the Halls with… Popsicles?

When you think of the holidays, what images come to mind? Chestnuts roasting on an open fire? A house filled...

Read More
Email Evolution Feature
By admin / November 2, 2017

The Evolution of Email Marketing

“You’ve got mail!” Remember when you used to be excited to hear that voice? Now, we’re smothered with email. With...

Read More
Talk it Out Feature
By admin / October 26, 2017

Unlock Your Employees’ Potential

You see them on every corner. The competition is fierce. So how does a hair salon go from an unknown...

Read More
Dont be afraid feature
By admin / October 19, 2017

This CEO Empties Bedpans

You know that show Undercover Boss, where high-minded corporate executives get a dose of reality working side by side with...

Read More
Planning in Uncertain Times Feture
By admin / October 12, 2017

Planning In Uncertain Times

You know it’s bad when the New York Times has a front-page article on planning for the apocalypse. Rampant uncertainty...

Read More
Profit Sharing Feature
By admin / October 5, 2017

Sharing Profits with Employees

Healthcare companies have a lot going on these days. Between constant technology breakthroughs altering the game on an almost daily basis,...

Read More
Meet Customers Feature
By admin / September 28, 2017

Meet Customers Where They Are

In today’s world, every company is a technology company – and this week’s guests have done an excellent job of...

Read More
US Capital of the World Feature
By admin / September 21, 2017

The CEO Capital of the US

Where is the largest concentration of Fortune 1000 CEOs in the country? It’s Sandy Springs, where we record our show. Kinda fitting,...

Read More
By admin / September 14, 2017

Know When to Change Your Role

This week, I’m happy to welcome Jo Kirchner and Steve Clemente of Primrose Schools. Kirchner has been with Primrose Schools since 1990,...

Read More
By admin / September 7, 2017

Your Culture Machine

We’ve been talking a lot lately about technology trends. They’re exciting and they have a gigantic impact on the way we...

Read More
By admin / August 31, 2017

Unleash Your Authentic Voice

These days, everyone is a celebrity. Everybody has a voice. That’s fantastic in a lot of ways, but it also means you...

Read More
By admin / August 24, 2017

Energize Your Sales

Technology has been a big topic lately, but all the top-end tech in the world means nothing if you don’t...

Read More
Scarce Talent
By admin / August 17, 2017

Soaring Despite Scarce Talent

Finding great talent is the lifeblood of your business, and in many industries today, that’s a challenge.  The airline industry...

Read More
Blockchain Feature
By admin / August 10, 2017

The Next Likely Business Disruption

Blockchain is a technology that is essentially set to eliminate the middleman from many aspects of business and make big...

Read More
Time for Change
By admin / August 3, 2017

Your Industry in Flux? 5 Solutions

This week’s guests live right at the intersection of healthcare and retail.  And, between Amazon and the Affordable Care Act...

Read More
By admin / July 27, 2017

Grace Under Pressure

To be a successful CEO, you need to be able to deal with crisis.  That’s a given.  But, this week’s...

Read More
Stay Focused feature
By admin / July 20, 2017

Grow at Least 30% Every Year

This week’s guests have been on the Inc. 5000 or 500 five times in the last eight years, maintaining at...

Read More
Internet of things feature
By admin / July 13, 2017

The Internet of Things is Coming for You. Yes, You.

As a CEO, it’s very easy to get caught up in the every day details of managing your business and...

Read More
Digital Transformation
By admin / July 6, 2017

Use Technology to Wow Your Customers

As I mentioned in the market research show a few weeks ago, technology trends are something you absolutely must keep your eye...

Read More
By admin / June 29, 2017

5 Hot Tips for Keeping Your Cool During a Lawsuit

According to Forbes, at any given time, 30-50% of small businesses will be involved in litigation in any given year. So,...

Read More
Trust Feature
By admin / June 22, 2017

Want Higher Advertising ROI? Build Trust

People have some trust issues with advertising. According to this Neilson report, only 6 in 10 people believe somewhat, or completely, in advertising. We...

Read More
By admin / June 15, 2017

Punching Above Your Weight Class

It’s no surprise, I’m sure, that there has been a lot happening in healthcare. Consolidation is one of those big...

Read More
By admin / June 8, 2017

Innovation in an 80-year Old Industry

It’s exciting when things change, especially when they’ve been done the same way for a long time. Care for the aging...

Read More
Shared Economy Shows Up in the Oddest Places
By admin / June 1, 2017

Shared Economy Shows Up in the Oddest Places

We’ve gotten used to Uber and Airbnb, and the sharing economy they encompass – but this mindset of access instead...

Read More
Market Research Feature
By admin / May 25, 2017

Market Research is Sexy

One of my goals at CEO Exclusive is to help you stay ahead of the game. With that in mind, this...

Read More
4 Simple Ways to Crush Staff Turnover
By admin / May 18, 2017

4 Simple Ways to Crush Staff Turnover

Staff turnover in healthcare is traditionally high – up to 80% annually. This week’s guests have been extremely successful in keeping...

Read More
Dig Into the No
By admin / May 11, 2017

Learn to Read Your Customers’ Minds

The world, it is a-changing. Faster, and faster, and faster. You’ve got to be nimble, you’ve got to be quick. How do you...

Read More
Know What Your Customer Needs
By admin / May 4, 2017

Strategy Solves Serious Stressors–Traffic and Transportation

There are a lot of people in Atlanta right now that are looking for just about any way possible to...

Read More
Keep Attention on Relationships
By admin / April 27, 2017

Face-to-Face Meetings Aren’t Going Anywhere

We have been talking a whole lot lately about technology. That’s because there’s just a whole lot of technology lately to...

Read More
Feelings Sell Products
By admin / April 20, 2017

Create a Feeling that Makes Your Products Irresistible

On my show each week, I ask my CEO guest to bring along one of their most trusted advisors. I...

Read More
Franchise Responsibly
By admin / April 13, 2017

Seven Secrets to Fast Growth for Your Company

Growth is a big concern for any business owner. On this week’s CEO Exclusive, I’m excited to welcome Justin Wetherill, CEO...

Read More
Get Automated
By admin / April 6, 2017

How AI is Changing the Landscape – Literally

This isn’t our first article on Artificial Intelligence, but for many people, this one might hit closest to home. Your front...

Read More
Stick to Your Strategy
By admin / March 30, 2017

The Strategy of Acquisitions

As the CEO of a midlevel company, it’s likely that you will, at some point, experience an acquisition. You may decide...

Read More
Target Your Promotions
By admin / March 23, 2017

8 Ways You Can Use Data to Drive Real Life Revenue

There’s a whole lot of data out there, and it is increasingly important to find ways to measure and make...

Read More
Know Your Strategy
By admin / March 17, 2017

Expand Your Business Overseas

There’s a lot changing in global business lately. Executive orders concerning immigration, changing international trade agreements, and changing priorities from the...

Read More
Make Sure the Technology Solves the Problem
By admin / March 9, 2017

Compete with Companies 10x Your Size

David beat Goliath. The reason that story is so famous is because, usually, it’s the giant who wins. But in this case,...

Read More
Be a Leader
By admin / March 2, 2017

Become Recession Proof

Or, how about “recession resistant”? With the Great Recession still visible in the rearview, the topic of how to survive a...

Read More
Know What You Offer
By admin / February 23, 2017

Don’t Trust Your Instincts

You’re a great CEO. You’ve been doing this for years. Your company is successful, maybe you’re on the Inc. 5000, maybe you’ve...

Read More
Choose Your Communication Channels
By admin / February 16, 2017

The No-Meeting Business Culture

That’s right, a successful business culture without meetings. Is it possible? Is this, you might be wondering, something like the Loch-Ness Monster? Big...

Read More
Find the Right Dynamic
By admin / February 9, 2017

How to Groom the Next Generation of Company Leaders

If you’ve been a listener for a while, you know how I feel about strategy, and you’ve heard me mention...

Read More
Handcrafted Homes
By admin / February 2, 2017

6 Powerful Tricks for Effective Business Communication

Handcrafted Homes, Inc. has been in business for 40 years. As you probably know, the residential real estate market is competitive. You...

Read More
By admin / January 26, 2017

What To Do When It’s Time to Restructure

If your company has been around for a while, at some point it may need a significant change in its...

Read More
All Starts with Your Team
By admin / January 19, 2017

Become a Chief Evangelizing Officer

Every business is up to something. Whether you sell medical supplies or create new technologies, you are out to make a...

Read More
Employing People Makes a Difference
By admin / January 12, 2017

About Me, Your Host

The reason I’m so passionate about sharing the stories of midlevel businesses is because I believe they make a difference...

Read More
Look Listen
By admin / January 5, 2017

Favorite Shows from 2016

The year is coming to a close, which means it’s time to look back over the last year and remember...

Read More
What would you do if your nearest hospital closed? And what if the next closest one was 50 miles away? As the healthcare world is changing, more and more Americans are facing questions like this, and hospital CEOs are faced with evolving questions about how to deliver quality healthcare in a shifting system. This week I’m happy to welcome Earl Rogers, CEO of the Georgia Hospital Association, and Fran Baker-Witt, CEO of the Effingham Health System. The Georgia Hospital Association represents every hospital in Georgia (Effingham Health System included), which means over 170 hospitals – from rural to urban and from investor-owned to not-for-profit, working for advocacy, education and communication. Listen to a clip on SOUNDCLOUD. What’s Changing in Healthcare? A lot. And as we move into a new political administration, no one is exactly sure what changes are on the horizon. Currently, according to Rogers, hospitals get 86 cents on the dollar for every Medicaid patient that comes through the door, and 96 cents on the dollar for every Medicare patient. To be clear, that’s reimbursement for basic costs to deliver services, not profit, and means that with 65% of the patients who walk through the door, hospitals are actually losing money. And who makes up the loss? The rest of us! Hence the rising costs of insurance coverage, and the uproar coming from many businesses about covering insurance for employees. Not only are hospitals closing, but the ones staying open are operating on smaller staffs. People are getting laid off, and there is a general shortage of doctors and nurses available to staff medical centers. The Affordable Care Act had plans to decrease Medicare, and make up for those losses with increased Medicaid, however with the Supreme Court ruling making Medicaid Expansion optional, states like Georgia are seeing cuts without the concurrent increases to balance things out. There are good things happening, too. Drugs are getting better, technology is seeing amazing advances, and healthcare is becoming more streamlined and integrated – allowing more effective services and sharing of patient information amongst providers. With the changing healthcare world, hospital CEOs are being called on to find new solutions to providing quality healthcare to patients, while still keeping the hospital business systems afloat. Here are 7 ways they are making that happen. Streamline and Integrate One of the things advanced technology makes available is increased integration of patient care. The ability to easily share patient information cuts down on admin time, and also decreases the likelihood of bad interactions between treatments. Cost valuation and assessment allow service providers to assess their strengths, and where they need to partner with others to provide the most effective services. Focus on Health Bundled payments is becoming a new frequently used term in healthcare. This means that conditions are researched and priced, and providers are paid, essentially, a lump sum for providing care for the patient. This means the focus for the provider becomes one of efficient and effective treatment. Focusing on supporting patient in pursuing health becomes a financial motivation for healthcare providers. It also offers a major paradigm shift in the focus of the healthcare industry. Baker-Witt explains, “Strokes, and hypertension, and diabetes, those diseases cost hospitals and other healthcare providers across the country a great deal of money, dollars and resources, particularly when you're dealing with populations of patients that are not compliant.” By focusing on lifestyle change and encouragement for chronically ill patients, hospitals will be doing better in the long run. Bring your team on board to create new strategies around this model. Said Fran, “Recently I asked my C-suite team to assess the top five diagnoses that are admitted to my health system, so that I could collectively, with my team, develop a strategy using evidence-based practices, which is a driver in the value based delivery model that CMS, and federal and state payer sources, are mandating that hospitals start to adopt.” Community and Political Collaboration Politics, particularly in today’s world, offer a big influence on healthcare. Community has a large affect on politics – so building powerful relationships with the community, and with the politicians that represent them, is a major focus for successful healthcare institutions. Rogers says, “People sometimes forget how important it is to get to know your elected officials. Not only get to know them, they need to get to know you and you need to have a relationship with your local elected officials, and your state representatives, and your state senators, as well as your members of Congress. Don't wait until you need something; don't wait until there is a crisis before you…I promise you it will pay huge dividends.” Fran agrees, “My needs are much different in rural Georgia than they are in Atlanta. So I need my legislators to be well equipped, and be able to clearly articulate what my needs are for my institutions.” Legislators are not experts in the medical field, and they need our input to be able to effectively support the medical industry and the patients it serves. Expanded Skill Sets What the medical world needs today is not what it needed 10 years ago. It’s time to expand and develop new skill sets. Baker-Witt says, “You have to be willing to take a risk and step outside your comfort zone, and I tell my team we have to stretch ourselves. And we're in an era that it's going to require us to wear more hats and stretch ourselves, and do more, and with doing more requires a different skill set, a different level of competency.” When selecting C-suite team members it’s key to know your hospital well. What competencies are you looking for? What skills do you need to balance what’s already on your team? A strong team today is also about accountability. “The delivery system is holding us accountable based on the outcomes that are reported, with quality core measures and quality outcomes - as well as the patient's experience,” explains Baker-Witt. Expand Outpatient Services In-patient stays have long been the financial staple of hospitals, but as stays are getting shorter, hospitals need to look at ways to increase income on outpatient services. Fran says, “I usually tell my team, can we blow this up? Can we make this big? And who are we going to attract when we blow this up? So, that's a leadership style that I would say, let's put it on the table and let's see what we can do with it, and ask those questions, what do we want it to look like? So, I would encourage my colleagues, other CEOs, to take a similar approach. Approach Technology as a Means, Not a Panacea Technology in healthcare is definitely improving. We’ve already talked about ways technology makes it easier to integrate care. There are also all sorts of new ways technology serves patients, right up to in-the-works Big Hero Six style healthcare robots. Baker-Witt reminds healthcare executives to look at technology as a tool to bring about necessary changes, not the panacea that will save the medical industry. Company Culture Still Matters Even with all the changes going on, at the end of the day, it all comes down to team. Finding ways to create a strong culture in the midst of the uncertainty of the healthcare industry is a challenge. Start with knowing where you are. Look at your leadership. Baker-Witt suggests, “If I had to give some advice, look at your overall turnover rate, look at your voluntary turnover rate, look at your involuntary turnover rate, and drill down and peel back that onion, and see the areas in your organization, where is that most happening? Because most people leave because of their leaders, not because of their colleagues.” Know your governing structure, and get them on board with the culture you are creating. They drive many of the decisions that affect staff, and having them enrolled in your plan is crucial. Baker-Witt sees a change happening in the C-suite as well. In the past, she says, “CEOs would just sit in the office and manage from their desk. I know a lot of my colleagues, just like myself, we go to work, and we're out there with the people. You have got to engage your employees. Statistics support that happy employees equal happy patients.” Effective employees also help with the innovation and success needed to survive in today’s healthcare economy. Baker-Witt says, “We have got to switch from tradition to innovation.” The change to the healthcare world shows no sign of slowing down in the near future. As in any industry, adaptability is key, and much of that comes from being aware of what’s around you, who’s on your team, and being ready the creativity and innovation needed to survive in a changing world.
By admin / December 8, 2016

7 Things Hospital CEOs are doing to Succeed in an Uncertain Industry

What would you do if your nearest hospital closed? And what if the next closest one was 50 miles away? As the...

Read More

Click here for older archives