Culture

Authenticity Through Storytelling

How do customers, employees, and the market know if a company’s commitment to a higher purpose or a conscious culture is real?  A few weeks ago, our article, Is the Purpose Movement a Fad, discussed the risk of pasting higher purpose language on marketing collateral simply to appease a growing demographic of consumers who are [...]

By | 2018-07-26T11:51:18+00:00 July 26th, 2018|0 Comments

Is the Purpose Movement a Fad?

If you’ve been following CEO Exclusive or larger trends in business, you’ve heard about the burgeoning conscious business movement.  Loosely defined, it’s business leaders focusing on making their companies purpose driven and developing a culture that reinforces that purpose and its associated values.  When I spoke to David Wilkie, CEO of World 50, and his [...]

By | 2018-07-12T09:35:32+00:00 June 28th, 2018|0 Comments

A New Source of Loyal Employees

Refugees have been in the news a lot lately. Did you know that, once resettled and trained up, they make great employees? —At least, that’s what the data says.  In a market where unemployment is at generational lows, companies need every source of great talent they can possibly find.  So, this week’s CEO Exclusive show [...]

By | 2018-07-12T09:37:35+00:00 June 14th, 2018|0 Comments

Is Your Company True to its Values?

How true is your company to its stated core values or desired culture?  I assert that in every company there’s a gap. Despite any CEO’s most concerted and heartfelt efforts, there’s some difference between your highest aspirations for what you want your company to be, for your employee behavior, for your own leadership—and the sometimes [...]

By | 2018-07-12T09:43:21+00:00 May 10th, 2018|0 Comments

Elevating Humanity Through Business

There is a trend happening in office buildings around the world, a revolution jumpstarted by John Mackey and Raj Sisodia and their book Conscious Capitalism. Hoping to build a more cooperative, humane, and positive future, they believe that businesses should focus on a higher purpose, as well as making money; that they should focus on [...]

By | 2018-07-16T06:10:44+00:00 April 12th, 2018|0 Comments